In the second episode of my three-part blog series I will be discussing the Future of Voice Search and How-To Optimize your website and content for Voice Search.
As I discussed in last week’s episode of my blog, Voice Search is one of the fastest growing digital marketing trends of today, a technology that changes our day to day lives.
The Voice Search Revolution
The Voice Search revolution is on and we know it, with a large percentage of the planet currently adopting it into a daily routines such as asking for directions, playing a song or calling a friend. Comscore predict by 2020 50% of all searches will be Voice Search but why is this revolution growing so quickly? I will tell you why!
Web users of today are demanding much more immersive online experience from a 360 degree tour of the hotel you just booked for your summer holidays to the ability to try on clothes you buy online using augmented reality, Voice Search is just another one of these online user experience demands. There are two main factors to the growth of this trend and it is short and simple Voice Search is more than 3x faster than typing, quicker searches = quicker answers. The second factor is the growth of mobile search and the convenience of voice search has added to its growth, for example asking a question and the search engine reading the answer back to you.
So you might ask what are we mainly using voice search for? To answer this question in detail Google have put together a nice infographic which highlights exactly what users are using this voice technology for.
How-to Optimize Your Website and Content for Voice Search?
Ok Google.. How do we optimize our content for Voice Search?
In this section I will be giving you three simple tips on how you can optimize your website, blog or content for Voice Search.
Optimize for Featured Snippets and use Structured Data Markup
Voice Search engines such as Google and Alexa are reading back featured snippets from search engine results as users ask questions. A featured snippet is the summary or answer Google displays on top of search engine results when you ask a question. To optimize for snippets carry out some keyword research and find keywords or questions that offer featured snippets, from there see if your site or content could provide an answer to this question or answer the question better than the snippet that is already being displayed. It is also important to keep within the optimal word count for a snippet which is 52 words, however the average voice search answer is 29 words so keep this in mind.
Another recommendation I would make is a little more technical so you may need help from a webmaster to implement. Adding Schema.org structured data markup to your website and articles will give more information about your site and content to help voice search engines find you.
Create Content Answering Your Customers Questions
A popular use for voice search is asking questions and hearing the answer back from the search engine. Content marketers need to think of these questions that customers might be asking and giving direct answers to their questions within the content.
To create content to answer a question around a certain keyword I would recommend using a free tool called Answer The Public. This tool allows you to enter your primary keyword (eg. Video games) as shown below Answer The Public will generate propositions and questions users may search about your keyword. You can use these suggestions to create content for your website or blog to answer questions consumers might voice search about your business.
Use Question Phrases and Long Tail Keywords
Using question phrases such as who, what, where, when, how and why are perfect and most common for voice search, keep this in mind when writing content or building FAQ pages.
Also don’t ignore long tail keywords with natural language. Applying the example again of video games before voice search we would of just typed in something like video games into our search bar. Now with voice search people are searching ‘Ok Google, where can I find video games near my location’ meaning don’t shy away from using long tail keywords such as ‘video game shop in Dublin city’ as a keyword.
These are just three simple steps to help you keep up with voice search. To find out more the guys over at Backlinko have kindly put together The Definitive Guide to Voice Search. I would recommend you go check it out if you are interested in staying on top of the voice search revolution.
That’s all for this week, thanks for tuning in to part two of my digital blog series, I hope you enjoyed! If you missed part one you can find it here. I wonder where the next big tech trend will take us? What do you think? Hopefully it’s the Hover board from Back to The Future! (or the ability to surf the net on a hover board).
Till next time, see you later!