An Taisce

I worked with Ireland’s National Trust, An Taisce in 2020 to manage their Google AdGrants account and campaigns. An Taisce is a charity that works on preserving and protecting Ireland’s natural and built heritage offering education, advocacy and property services. Google AdGrants is an initiative by Google which provides nonprofits and charities $10,000 free ad spend for the use of Google Ads products each month. Working with An Taisce we managed the charity account for a 6 month period creating campaigns, optimising keywords and helping achieve the organisation’s goals.

An Taisce’s AdGrants Goals:

• Drive traffic to the blogs to build brand awareness among a younger millennial and Gen Z audience
• Increase donations to the charity for education, advocacy and properties
• Promote and increase the An Taisce membership card conversion rate

An Taisce – Antaisce.org